I just returned from the Career Directors International (CDI) conference last night. What a great time seeing old colleagues and meeting new ones. A truly enjoyable and informative conference.
For some of the presenters, including Jason Alba, Barbara Safani, and Louise Kursmark, their underlying theme was the importance of using Web 2.0 business and social networks to increase visibility. My job seeker take away from these speakers was that being visible on these networks is vital in today’s economy and with today’s available technology. Job seekers can effectively use this job search strategy to develop their visibility for recruiters, hiring managers and decision makers.
Creating keyword and content rich profiles and becoming a proactive participant on networking sites such as Linkedin.com, Facebook.com and Twitter.com are a great way to start. However, being active on these networks is only effective if you use these sites as tools to build your brand and value proposition.
Keep communications professional to quickly increase your brand by including articles, opinions, and helpful site, book, blog and speaker links and recommendations. It is an effective way to strengthen your online presence and make your first impression positive and make you memorable for the right reasons.